Let’s say you and your friends were visiting an underground cave. You all were able to find your way because of the built-in lights. But then, suddenly, … there’s complete darkness. Something had malfunctioned that caused the lights to fail. And to make matter worse, the Tour Guard had forgotten to bring a flashlight. You …
Content Marketing: How to Write Headlines That Get the Attention You Want Read More »
You may have heard or read that content rules or that content is king in marketing nowadays. It is true that you don’t have to rely only on expensive ads to market yourself any longer or get your message to reach your market. 82% of customers report a preference for brands with a content presence – nealschaffer.com …
“There will always, one can assume, be a need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”– Peter F. Drucker Now, we’ll be looking at the second …
How to Write and Reach Your Market: 4 Steps to Connect With Your Market Read More »
“All growth depends upon activity. There is no development physically or intellectually without effort, and effort means work.” (Calvin Coolidge) We’ve looked at the first and second Write-to-Grow steps. We are now going to look at the third step: Grow. Grow Growing is a natural phenomenon…It has to happen. Yet it does not happen in a vacuum. It …
Want to have a reliable way of sharing your expertise and at the same time showcasing your products and services? Then, write articles. And “How To Write 17 Articles In 17 Days” is a great place to start. But first – What is an article in content creation? And why are articles so important to your business? An article …
